However, by paying a relatively small monthly subscription, Snapchat's 'superfans' will have the first chance to play with the app's new features before the average user sees the changes.Īccording to Andreou, 'single-playerish' features (those only involving the user, not affecting anyone else) will probably stay exclusive to Plus members, but features that involve interacting with other users will eventually go public.

This feature list will change over time as Snapchat decides to try out new experimental and pre-release features. They are designed to make it easier for Snapchat's most avid users. The extra features offered by Snapchat Plus are more evolutionary than revolutionary. Snapchat describes the enhancement as 'Snapchat+, a collection of exclusive, experimental, and pre-release features available in Snapchat for $3.99/month. Rather than a major change in its function, the update includes some interesting add-on elements, such as increased visibility to subscribers' responses in Snap Stars (creators with verified Snapchat status) and priority Story Reply. Snapchat Plus Exceeded One Million Users in Just Six WeeksĪs an early Christmas gift for its early adopter fans, Snapchat decided to update their subscription package with new features. Jacob Andreou, Snapchat's SVP of product, said that Snapchat's new premium account targets users who 'spend most of their time communicating with their closest friends on Snap.' 'They believe that Snapchat+ will allow them to deliver new Snapchat features to some of the most passionate members of their community and will enable them to provide prioritized support. Snapchat promises to expand to more countries over time. Snapchat is gradually rolling out Snapchat Plus to iPhone and Android users in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates (at launch).

Snapchat Plus Exceeded One Million Users in Just Six WeeksĪs its name indicates, Snapchat Plus (aka Snapchat+) is a paid, enhanced version of the social messaging app.

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