'We absolutely believe in gaming and music as events,' Vick said. Compare that to the 42 events and 69 million livestream views in the same time period a year ago. In fiscal year 2021, which ended on March 31, LiveXLive reported it had livestreamed over 140 music events, generating over 150 million livestream views. Other Queens are active on Twitch and other social media and gaming platforms.Īndy Vick, head of programming at LiveXLive, said bringing gaming content to the platform was an easy extension of what LiveXLive already does in the music and pop culture spaces. Among them is L.A.-based actress, model, influencer and gamer Carrington Durham, who has 2.4 million followers on TikTok and more than 1.2 million on Instagram. Queens Gaming Collective CEO and co-founder Alisa Jacobs said the collaboration will help expand visibility for the 20 video game influencers - known as 'Queens' - it represents through LiveXLive's global distribution platform. The Beverly Hills-based company announced Thursday it has partnered with Queens Gaming Collective, a media management company for women gamers, on a content and distribution deal that will include a slate of long- and short-form original shows and events. LiveXLive, a livestream platform that has found success during the pandemic with its virtual concerts, is expanding into the booming gaming industry with a particular audience in mind: women.

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